Author: Aparrna Gupta

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Aparrna Gupta

Aparna Gupta is a perfume writer, curator, and beauty editor who has built her voice around the language of scent. With bylines in Vogue India, Times of India, and Verve, she brings over a decade of experience in translating notes, accords, and rituals into stories that resonate. She collaborates with Ajmal Perfumes to shape modern fragrance narratives while celebrating the brand’s deep heritage. Through Lavenderoom, her experiential platform, Aparna continues to champion perfume as a cultural connector — emotional, personal, and timeless.

All blog posts of the author Aparrna Gupta

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Exploring the Difference Between French vs Arabic Perfumes

Exploring the Difference Between French vs Arabic Perfumes

Perfumes are not just fragrances attached to the body. Rather they tell stories, express attitudes,...
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10 Best Perfumes for Middle-Aged People: Timeless Fragrances That Define Your Signature Scent

10 Best Perfumes for Middle-Aged People: Timeless Fragrances That Define Your Signature Scent

As the years cross via, our perceptions of perfumes also change. Whereas as soon as we embraced the...
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Teenage Perfume Guide with Fresh and Popular Scents

Are you looking for the fragrance that perfectly suits your lively spirit and vibrant personality?...
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Discover the Best Musk Perfumes for Women: Perfume Oils & Fragrances Online

Musk perfume has stood as a popular fragrance since centuries because of its charismatic...
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What Are Room Fresheners? Definition, Purpose & Everyday Use

Have you ever found yourself wondering what makes a home feel exceptionally welcoming? These days,...
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Exploring Musk Oil Perfume: Origins, Benefits, and Modern Uses

Perfume enthusiasts alongside wellness practitioners have shown continuous fascination towards musk...
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How Is Oud Made? Everything You Need to Know

Ever wondered what gives Ajmal Aurum its deep, lingering scent, or why Ajmal Dahn Al Oudh is...
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Cologne vs Perfume: Differences, Types, and Application

A large number of individuals face difficulties selecting between cologne and perfume. The two...
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Best Room Fresheners for Different Spaces: Bedroom, Office, Bathroom, Car

Best Room Fresheners for Different Spaces: Bedroom, Office, Bathroom, Car

An essential factor that would make a place feel welcome is often the scent. An aroma can become an...
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Dahn Al Oudh Unisex Perfumes for Couples

The Dahn Al Oudh collection of unisex perfumes presents a luxurious blend that will enchant couples...
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Best Perfumes for Wedding Day You’ll Always Remember

Are you searching for the ultimate wedding-day perfume? Choosing the right scent helps inspire...
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Perfumes That Make a Strong Impression in Business Meetings

Are you looking for the perfect fragrance to wear to a great business meeting? A perfume can...
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Top 10 Best Gym Perfumes: Stay Fresh and Energised

Top 10 Best Gym Perfumes: Stay Fresh and Energised

Fragrance is your invisible training partner — the boost of freshness that powers you through the...
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Long-Lasting Arabic Perfumes Perfect for Celebrations

Are there any scents that tell stories? Scent is not just a part of celebrations; it is a memory in...
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11 Perfumes for Cozy Nights That Wrap You in Warmth and Comfort

What makes an unforgettable evening? Nothing less than the right scent can convert cozy into pure...
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7 Perfumes for Focus and Clarity That Sharpen Your Mind

A great fragrance is an exclusive hack for getting through a short period of no focus. So, it is as...
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