Author: Aparrna Gupta

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Aparrna Gupta

Aparna Gupta is a perfume writer, curator, and beauty editor who has built her voice around the language of scent. With bylines in Vogue India, Times of India, and Verve, she brings over a decade of experience in translating notes, accords, and rituals into stories that resonate. She collaborates with Ajmal Perfumes to shape modern fragrance narratives while celebrating the brand’s deep heritage. Through Lavenderoom, her experiential platform, Aparna continues to champion perfume as a cultural connector — emotional, personal, and timeless.

All blog posts of the author Aparrna Gupta

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Presenting the sublime new 'Amir One'
Fragrances Men Fragrances

Presenting the sublime new 'Amir One'

Imagine the essence of regality. A signature perfume of the 'Amir' collection from Ajmal Perfumes....
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Need the best Summer Fragrances?
Fragrances

Need the best Summer Fragrances?

With the rise in the mercury levels comes the arrival of Summer. What also arrives with Summer is...
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Choosing the Perfect Scent: A Fragrance Guide for Every Occasion
Fragrances Men Fragrances Women Fragrances Perfume Tips

Choosing the Perfect Scent: A Fragrance Guide for Every Occasion

Fragrances are more than mere scents; they are intertwined with our memories, acting as invisible...
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Beach-Inspired Scents: Your Perfect Holiday Companions
Fragrances Men Fragrances Women Fragrances Perfume Tips

Beach-Inspired Scents: Your Perfect Holiday Companions

There’s an undeniable allure to the scent of the sea—the salty breeze, the warm sun, and the...
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Unwind with Ajmal: 10 Calming Perfumes to Help You Drift Off to Sleep
Fragrances Men Fragrances Women Fragrances

Unwind with Ajmal: 10 Calming Perfumes to Help You Drift Off to Sleep

I'll be the first to admit it – I've always been a bit of a night owl. But with the demands of...
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Confidence-Enhancing Perfumes for Men and Women

Are you looking for the best possible perfume that can boost your confidence and help you leave a...
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Top 10 Best Outdoor Perfumes: Earthy, Fresh, and Adventure-Ready
Fragrances Men Fragrances Women Fragrances

Top 10 Best Outdoor Perfumes: Earthy, Fresh, and Adventure-Ready

When it comes to choosing the best outdoor perfumes, you want a fragrance that feels as alive as...
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How Should You Apply Arabic Perfumes Correctly?

How Should You Apply Arabic Perfumes Correctly?

Arabic perfumes are some of the most enchanting, with the art of making them last from day to night...
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Unisex Perfume Trends You’ll See Everywhere in 2025

Unisex Perfume Trends You’ll See Everywhere in 2025

According to industry experts, unisex perfumes are the most popular among fragrance lovers, and...
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Pomegranate Perfume Ingredient: Fragrance Notes & Essential Oils

Are you curious about the captivating world of pomegranate scents? This fruit is very juicy, has...
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Different Types of Bakhoor and Their Unique Fragrances

Bakhoor's distinctive scent creates a sense of comfort as well as luxury and spiritual feelings in...
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Properties Musk Perfumes: Use of Musk scent & musk Perfume

Perfumes with a musk base have been present in perfume manufacturing since ancient times because of...
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Why is SACRIFICE the go-to women’s signature perfume in Dubai?

Why is SACRIFICE the go-to women’s signature perfume in Dubai?

Trying to find the best possible perfume for her in Dubai? Well, it may sound difficult with so...
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Musk Scent Profile: The Ultimate Musk Perfume & Fragrance

Musk serves as a leading aromatic substance in perfumery which exists in multiple versions....
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15 Festive Holiday Perfumes That Capture Christmas Magic

Christmas awakens dormant recollections through aromatic symphonies. Shimmering illuminations meet...
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How Black Pepper Fragrance Enhances Your Perfume Scent EDP

Do you know what fragrance ingredient can add sophistication to any perfume? This article discusses...
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