Author: Aparrna Gupta

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Aparrna Gupta

Aparna Gupta is a perfume writer, curator, and beauty editor who has built her voice around the language of scent. With bylines in Vogue India, Times of India, and Verve, she brings over a decade of experience in translating notes, accords, and rituals into stories that resonate. She collaborates with Ajmal Perfumes to shape modern fragrance narratives while celebrating the brand’s deep heritage. Through Lavenderoom, her experiential platform, Aparna continues to champion perfume as a cultural connector — emotional, personal, and timeless.

All blog posts of the author Aparrna Gupta

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Summer Holiday Perfume and Scent Guide for Sunny Escapes

Packing lists and itineraries might be pieces of paper; however, the most essential accessory for...
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How to Choose the Right Perfumes for Formal Events?

Choosing the right scent for formal occasions means learning how fragrances lift a formal dress and...
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How to Choose the Perfect Perfume for Hot Days

When the summer heat arrives, choosing the perfect perfume for hot days is more than just a matter...
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The Ultimate Fragrance Guide for a Night Out

What Makes a Perfume Truly Captivating for Your Night Out? A pleasing evening fragrance should be...
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Top Perfumes for Meditation and Calm

Mindfully choosing a scent can aid your meditation and mindfulness practice. Different scents can...
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Perfumes for Relaxation That Help You Unwind After the Hardest Days

Mind and body crave to be still after a tiring day. The correct fragrance can work miracles in...
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Why Jasmine Flower is the Best Perfume for Mood Boost and Scent Therapy

Infinite aroma can activate the spirit; rough blooming with fragrance must evoke profound emotional...
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Most Popular Perfumes 2025 | Tested & Reviewed by Editors

Dazzled by the confusing world of scents? The process of finding a new signature scent may take you...
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Exploring Historical Fragrances: The Rich History and Cultural Role of Perfume

Perfume comps in exciting adventure trails through the history of perfume, a world where aroma is...
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Best Natural Perfumes by Ajmal: Non-Toxic, Pure, and Exquisite Fragrance Choices

A perfume brand looking for purity and quality. It's challenging to find a lovely scent that works...
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